Shane Cullen Design
Logo Design

Logo Design

Logo design is a major part of making your brand a successful one.

Logo Design, why is so important? Firstly, People have short attention spans. As a result, your company has about 2 seconds to persuade a potential customer that its products or services are deserving of their attention. So a well-designed logo can immediately grab viewers’ attention and communicate your company’s core values in an engaging way. Due to short customer attention spans most consumers judge your business by its appearance. However this can work to a company’s advantage if you have an impressive logo.

Logo design and your brand is the sum entirety of your customers’ perceptions, opinions & experience. It is the face, character and the values supported by your business – and everything in within.

Successful branding

Successful branding is like telling a story that will impact your customers’ emotions. Yes, logo design is only a part of a company’s brand, but it serves as the framework for the entire brand. The Colours, tones & fonts will be determined by the narrative you’re trying to tell the customers, your logo will set the scene for this. These elements will later translate from your logo onto all of your branding materials, for example letterheads, business cards, website, you name it – creating a concrete, marketable brand identity.
Therefore A Logo leads the horse (customers) to water (your business).

Logos are a point of association they are a symbol that consumers use to identify a brand. Preferably, you will want people to immediately connect the sight of your logo with the memory of what your company does – more importantly, how it makes them feel.

What is a good logo?

A good logo is an aesthetically pleasing visual element, it should trigger a positive memory about the brand that the name alone might not. And honestly, some of your targeted audience will likely forget the name of your company (don’t take it to heart – We all forget), but, they’ll instantly associate your logo with the good memories of your brand.

Be different with your logo, because your business logo tells customers why your business is unique and better than your competitors. Sure, there may be 50 other Cafes in your city, but yours is the only one that’s dedicated to sustainability, and your green, nature-themed logo drives that message home.

The right icon or proper font in a logo can communicate everything from the company’s history for instance (fun, Skillful, carefree) to their mission (performance, productivity, and innovation). In other words, a company logo is a forum to convey your purposes and as a result, show consumers why you are Better than your competitors. Most importantly, consistency is what consumers crave.

Most importantly your logo is going to become more well-known as your brand grows, and to a wide array of customers, and this creates a perception that you are a trustworthy company.

Any Questions about LOGO design?

If you have any questions about logo design please contact me using the contact form below or at info@shanecullendesign.com or follow me on Instagram

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